Schwarz and Jason D. Hunter have done a great job of delivering a timely and relevant new edition of their textbook. As the authors suggest, this text is intended to go beyond the basic entry-level discussion of sport marketing.
The authors have succeeded in accomplishing their objective in this new thought-provoking edition of the book. He has published over 30 articles, book chapters, and encyclopedia entries; given more than 80 conference presentations, guest lectures, and keynote speeches globally; and was the recipient of the SMAANZ Industry Engagement Grant.
In addition to three editions of this book, he is lead author for two editions of Sport Facility Operations Management: A Global Perspective , and the second edition of Managing Sport Facilities and Major Events, also published by Routledge.
Advanced Theory and Practice in Sport Marketing
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New Releases. Advanced Theory and Practice in Sport Marketing. Description Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level.
ISBN 13: 9780415518482
New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources.
Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business. Product details Format Paperback pages Dimensions x x Introduction to Sport Marketing 2. Social Responsibility in Sport Marketing 3.